• Built and manages the design system
• Redesigned the brand dashboard experience including but not limited to: shop creator/editor, analytics dashboard, onboarding, and more
• Designs consumer experiences: e-commerce storefronts templates

• Lead a team of UX and graphic designers
• Creative directed and conceptualized the brand look and feel as well as the campaign photoshoots working closely with photographers, videographers, stylists
• Designed and lead the shopping experience for web and mobile from conceptualization & ideation to full working prototypes and release
• Contributed to the design system making sure all styles and components are up to date
• Worked closely with product managers and engineers to deploy new features and designs

Designed digital assets for Stella & Dot’s e-commerce & marketing designs such as email, social media, and more.

• In charge of the brand’s overall visual identity across all platforms
• Designed the UX/UI of the e-commerce experience optimizing for conversion and product discovery
• Managed in house and contract designers and developers

Designed all graphic and digital materials for the brand from e-commerce, packaging, print, etc