Redo offers free customer returns without merchants having to pay for it.
PROBLEM
But their return portal is underwhelming and customers were hesitating to onboard with Redo.
ROLE
Product Designer
User Interface | Design System | User Experience
GOAL
Revamp Redo's return portal to enhance user intuitiveness and modernize its design, ensuring it is fully optimized for mobile use. This is crucial, as a significant portion of users initiate returns via mobile devices. The overarching objective is to align the portal with Redo's mission of offering a seamless return process, ensuring the user experience reflects the ease and efficiency that Redo aims to provide
FAVORITE PART
A new design challenge that I haven’t been able to design for, made me think differently.
PREVIOUS UI/UX
Undertaking a redesign of the Redo return portal, we aimed to provide a significant update in both functionality and aesthetics. Our focus was on enhancing the portal's intuitiveness and visual appeal. We carefully reevaluated and streamlined the user flow to ensure a more user-friendly experience and optimizing for mobile.
Additionally, the redesign included a feature that allows merchants to incentivize customers to keep their products, offering an innovative approach to reducing customer returns.
With this new UX and UI, we’ve been able to give a new confidence to Redo’s products. We have seen an improvement in the following metrics
3%
conversion rate
16%
reduce in returns
40%
revenue retained